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Resources

Branding Insights

Brand Moments

Snapshots capturing the essence of branding journeys and creative breakthroughs.

A logo sign attached to the wooden exterior of a building, featuring a stylized design in light and dark colors. Below the logo, text appears in a bold font. The background includes part of the building's facade and a view of street elements such as power lines and a street lamp, under a blue-tinged sky.
A logo sign attached to the wooden exterior of a building, featuring a stylized design in light and dark colors. Below the logo, text appears in a bold font. The background includes part of the building's facade and a view of street elements such as power lines and a street lamp, under a blue-tinged sky.
A round tin of beard balm with a red label is placed on a vintage, weathered suitcase. The branding on the label features the text 'DAILY GRIND BEARD CO.' with the slogan 'MAKE MOVES OR MAKE EXCUSES.' The background is blurred and has a warm, rustic tone.
A hand holding a smartphone displaying a webpage titled 'Creating a Brand' with navigation options like Home, Discovery, Members, and Topics. The background is out of focus, providing a neutral setting.
A hand holding a smartphone displaying a webpage titled 'Creating a Brand' with navigation options like Home, Discovery, Members, and Topics. The background is out of focus, providing a neutral setting.
A well-organized display of branded merchandise with a minimalist aesthetic. The items include bottles, cups, a sneaker, bags, and other accessories, all featuring a distinctive percentage symbol on a white or neutral background. The display is set against a white brick wall, giving an industrial feel.

Brand Revival

A well-organized display of branded merchandise with a minimalist aesthetic. The items include bottles, cups, a sneaker, bags, and other accessories, all featuring a distinctive percentage symbol on a white or neutral background. The display is set against a white brick wall, giving an industrial feel.

Startup Spark

How a fresh brand identity helped a new business stand out in a crowded market.

The image features a vibrant collage of logos and graphic designs on a dark background. Bold white text reading 'Logos, logos, logos' is prominently displayed over the colorful backdrop. Various symbols and shapes, including sun-like designs and abstract patterns, fill the scene, creating an artistic and energetic composition.

Expert Insights

Key takeaways from interviews with branding pros shaping today’s trends.

A coordinated set of cosmetic product branding materials includes a pump bottle, a rectangular box, business cards, and a leaflet. The design features elegant floral patterns in gold over grey and beige backgrounds, with the word 'Cosmetic' prominently displayed in a mix of white and copper colors.

Strategy Tips

Practical advice for crafting a brand story that truly connects with your audience.